"Way to a man's heart is through his stomach"; "Feed the beast!"; progress in nutrition in last 20 years and last 5 years; Goal no. 1-wipe out deaths due to dietary deficiency; goal no. 2-reduction in diseases to which insufficient food predisposes; goal no. 3-enough vitamins, etc. for "health plus"; area lacking in calcium and phosphorus produced crackpots?; 40 million people suffering from bad diets; 3 approaches to problem: 1. shift agriculture; 2. purchasing power in consumers; 3. education; make every community "nutrition conscious."