Signs Ltd. of Bellenden Road have, after some adjustments I made to the prototype, produced, in laminated plastic with perspex slide, a handsome multiple of my favourite device. This comment about the work originates from Phillips' Works/Texts to 1974 (1974), p. 266. "A shop that I pass regularly on the way to the studio had a small red and white plastic sign saying C LOOPSEEND. Since the shop sold yams and sweet potatoes I assumed that this was the name of the proprietor; the double vowels suggested Dutch however and I was puzzled each time I passed it. Having seen this name for about a year and having thought it odd but probably liable to rational explanation, I suddenly came across its double in a second-hand shop in Ipswich in 1965. I was about to ask the shopkeeper whether he was any relative of his namesake in Camberwell when I noticed, in the back of the shop, many piles of similar nameplates, each bearing the inscription C LOOPSEEND. For some reason I made no enquiry in the Ipswich shop but asked instead at the Camberwell grocers. Is this the name of the shop or a brand of banana or what?' and received the reply: No, it's broken, mate. There should be a sort of panel thing what goes over the top covering the letters so as you can sort of slide it along like, to make it say open or closed. I had failed over a long period to connect this sign with either its combined and opposing messages, or with the hundreds of complete examples I had seen in almost all the shop doorways in England." -- Source of annotation: Marvin or Ruth Sackner.