In the introduction, Lars Muller writes that Muller-Brockmann "consistently pursues the formal reduction and condensation of statements until he has an objective message. His demand for neutral, functional and objective design became Swiss Graphic Design in the 50s and 60s, where he was a major influence...But the rules and constants of graphic design that it formulated are still valid. They will acquire greater significance in the upcoming debate, which is long overdue, about the complexity of the simple." Muller-Brockmann designed posters for the world of art and music, and approached graphic design as an artist who emphasised typographic rather than pictorial solutions.The book is divided into two main sections. The first provides a biography of Muller-Brockman and a review of Swiss graphic design in the pre-WWII years. The second section depicts examples of his graphic designs. -- Source of annotation: Marvin or Ruth Sackner.