The aim of this book was to first enunciate the rules of typography and then to break one of these rules in such a manner that the copy is not compromised; i.e., to write or find texts that might actually require the breaking of rules for enhanced meaning. These rules have arisen from such practical reasons as readability, legibility and clarity of ordering, e.g., where paragraphs start. They are listed in three introductory pages. For example, 1) A capital letter begins a sentence; when enlarged, it aligns with the base of a line of type, 2) Word spacing is equal to the width of an i, or one-fourth of an em, etc. Each of the nine contributors then contributed two pages, the first a statement documenting the use of a rule, the second an example of violating the rule in a successful way. This book appears to be a very early example of what currently is called the new typography by such practitioners as David Carson and Neville Brody. -- Source of annotation: Marvin or Ruth Sackner.